I've been following this hilarious, and at the same time outrageous, female body manipulation story since it first surfaced a couple of weeks ago. When the above picture of a vaguely humanoid alien first appeared it inspired hilarious comment and ridicule on sites like BoingBoing, PhotoshopDisasters and The Register.
In response, and in true Carter Ruck-esque Streisand Effect inducing style, Ralph Lauren served DMCA removal notices on BoingBoing and PhotoshopDisasters. BoingBoing and one Canadian ISP refused, pointing out this was copyright "fair use" and legitimately used. Images copied for purposes such as criticism, comment, news reporting, teaching, scholarship, and research are fair game under DMCA.
Finally giving in to their paroxysms of embarrassment Ralph Lauren admitted that the model's pelvis had been shrunk, no shit?
"For over 42 years, we have built a brand based on quality and integrity," read the company's statement. "After further investigation, we have learned that we are responsible for the poor imaging and retouching that resulted in a very distorted image of a woman’s body.The penultimate twist came to light yesterday when the model Fillipa Hamilton admitted that she had been ditched by Ralph Lauren shortly after this shoot in April because she was "too large". She said: "They fired me because they said I was overweight and I couldn't fit in their clothes anymore."
"We have addressed the problem and going forward will take every precaution to ensure that the calibre of our artwork represents our brand appropriately."
And they all lived happily ever after; the model fired - but with more publicity than she could ever pay for, Ralph Lauren admits their deception and apologises and the DMCA takedown notices are rescinded.
they keep on doing it and still no apology to PhotoshopDisasters